Course curriculum

    1. 1 - Introduction to 7-Steps of Advocacy Method

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    2. 2 - What is an Advocacy Campaign?

    3. 3 - Step 1 Prioritise - Why Prioritise? How to Prioritise?

    4. 4 - Step 1 Prioritise - From Goals to Setting Objectives

    5. 5 - Step 2 Intelligence - Introduction

    6. 6 - Step 3 Position - Introduction and Stakeholder Mapping

    7. 7 - Step 3 Position - Messaging and Advocacy Assets

    8. 8 - Step 4 Information Management - Introduction

    9. 9 - Step 4 Information Management - Data Privacy

    10. 10 - Step 5 Engage - Introduction and Direct Engagement

    11. 11 - Step 5 Engage - Indirect Engagement

    12. 12 - Step 6 Manage - Introduction

    13. 13 - Step 6 Manage - Aligning policy-making

    14. 14 - Step 7 Evaluate - Introduction to an Audit

    15. 15 - Step 7 Evaluate - Risk Analysis and Assumptions

    16. 16 - Step 7 Evaluate - Evaluation of Engagement

    17. Handout: 7-Step Flow for Trade Associations

    18. Check your knowledge

About this course

  • 18 lessons
  • 1 hour of video content

Instructor(s)

Alan Hardacre

Expert

Alan Hardacre has run public affairs campaigns in over 30 countries for a broad range of corporate clients. Prolific author, winner of prestigious performance awards, and lecturer across 5 continents, he is a co-founder of Advocacy Academy.

Paul Shotton

Expert

Paul Shotton is a seasoned public affairs consultant, NGO campaigner, and a lecturer at IHECS Brussels as well as a researcher and author on European lobbying. He is a co-founder of Advocacy Academy.