Course curriculum

    1. 1 - Introduction to Defining and Measuring Success in Public Affairs

      FREE PREVIEW

    2. 2 - What does Success Look Like for Public Affairs?

    3. 3 - Three Means of Measuring Influence

    4. 4 - Using KPI to Manage Campaigns Part 1

    5. 5 - Using KPI to Manage Campaigns Part 2

    6. 6 - Which KPI for What Part of the Advocacy Campaign?

    7. 7 - Solving the Problem of Risk with KPIs

    8. 8 - Key Tools for Measuring Value and Success

    9. 9 - Communicating Value

    10. Tool Three Methods for Measuring Advocacy Influence

    11. Handout 4 Measurements of Value

    12. Template Indicators and Measures

About this course

  • 12 lessons
  • 0.5 hours of video content

Instructor(s)

Paul Shotton

Expert

Paul Shotton is a seasoned public affairs consultant, NGO campaigner, and a lecturer at IHECS Brussels as well as a researcher and author on European lobbying. He is a co-founder of Advocacy Academy.