Course curriculum

    1. 1. Introduction

      FREE PREVIEW

    2. 2. The Importance of Messaging in Advocacy

    3. 3. Initial Research Cycle

    4. 4. Writing Effective Advocacy Messages

    5. 5. Testing your Messages with Focus Groups

    6. 6. Message Tiering and the Message House Structure

    7. 7. Message House in Action

    8. 8. Tips and Tricks to Improve Your Message House

    9. PPT Template Message House - Eurocars example

About this course

  • 9 lessons
  • 1 hour of video content

Instructor(s)

Jennifer Smits-Kilgus

Expert

Jennifer Smits-Kilgus is a former senior lobbyist and political staffer in Washington and the White House. She is currently active as a US political commentator and senior lecturer of Public Affairs at THUAS. She focuses on US Lobbying, Strategic Messaging and Media Relations.