Course curriculum

    1. 1 - Introduction

    2. 2 - Strategies to Engage with your Stakeholders

    3. 3 - What is Direct and Indirect Advocacy Part 1?

    4. 4 - What is Direct and Indirect Advocacy Part 2?

    5. 5 - Messages, Assets and Channels Part 1

    6. 6 - Messages, Assets and Channels Part 2

    7. 7 - Which Engagement Strategies Should I Use?

    8. 8 - Engagement Strategies and the Political Timetable

    9. 9 - Managing your Communication using Calendars and Timelines

    10. Communications Calendar template

About this course

  • 10 lessons
  • 1 hour of video content

Instructor(s)

Alan Hardacre

Expert

Alan Hardacre has run public affairs campaigns in over 30 countries for a broad range of corporate clients. Prolific author, winner of prestigious performance awards, and lecturer across 5 continents, he is a co-founder of Advocacy Academy.