Course curriculum

    1. 1 - Introduction to Advocacy Events

      FREE PREVIEW

    2. 2 - Defining your Advocacy Event's Goals

    3. 3 - Identifying and Engaging your Target Audience

    4. 4 - Choosing your Type of Advocacy Events

    5. 5 - Planning your Advocacy Event

    6. 5.1 - Creating a Budget for your Event

    7. 5.2 - Tiering Sponsors for US Fundraisers

    8. 5.3 - Setting a Date and Securing a Venue

    9. 5.4 - Securing VIP Speakers

    10. 6 - Working with Media

    11. 7 - Planning and Promoting an Online Event

    12. 8 - Staffing Matters

    13. 9 - Event Follow-up

    14. Step-by-step organising an Advocacy Event

About this course

  • 14 lessons
  • 0.5 hours of video content

Instructor(s)

Jennifer Smits-Kilgus

Expert

Jennifer Smits-Kilgus is a former senior lobbyist and political staffer in Washington and the White House. She is currently active as a US political commentator and senior lecturer of Public Affairs at THUAS. She focuses on US Lobbying, Strategic Messaging and Media Relations.